The presenting sponsor
AURA in the demo
Introduce the experience with a sponsor’s identity. Give the brand a place in the welcome before the first jump.
For event agencies
Give your clients new sponsorship opportunities.
Deliver an event app and branded interactive experiences your clients can package and sell to sponsors—without building an app of your own.
Try the browser demo without signing up or downloading anything. At your event, attendees use the Lura app on iOS or Android, with your event branding inside it.
This phone is interactive.
Click the tabs or play Summit Climb.Tap the tabs or play Summit Climb.
Play here. No download or sign-up.
Where do sponsors appear?
01Before the gameOwn the welcome, before play begins.
02During the climbPlace branded badges along the climb.
03At the summitOwn the celebration. Lura takes this spot in our demo.
Your demo runDiscuss your event →
Sponsorship opportunities
Three sponsor placements in this demo.
Package the welcome, the collectibles and the finish as separate sponsor opportunities—or combine them in one partnership. Your team decides how to sell them.
Summit Climb is one example. We shape games and interactive challenges around your event and sponsor objectives.
The collectible sponsor
PULSE in the demo
Turn a sponsor’s identity into a badge attendees collect as they climb. The brand becomes part of the action.
The summit sponsor
Lura at the summit
Make the moment of reaching the top a branded celebration. Our Lura logo rises here; this space could carry your event or partner identity.
Your team sells the sponsorship. Lura provides the app and creates the branded experience.
AURA, PULSE and VERTEX are fictional demo brands used in the game, not Lura clients. Lura illustrates the summit placement; your event or sponsor brand can take its place.
Your sponsorship pitch
Make your event the one they choose.
The sponsors you’re approaching are hearing from other events, too. You’re competing for a share of their annual budget. Give them a reason to remember yours.
With Lura, your pitch comes with an experience: their brand inside a game attendees can play, with badges to collect and a summit to celebrate. Give sponsors something they can picture being part of.
Bring your pitch to life
- Let sponsors play the demo and experience the idea for themselves.
- Show where their brand belongs: the welcome, the climb and the celebration.
- Build those moments into a sponsorship package for your event.
The event app
The event app behind the experience.
Bring your programme, practical information and live participation together for attendees, with registration and event management tools for your team.
Registration & QR check-in
Manage attendee and exhibitor lists, registration approvals and QR check-in.
Agenda, maps & event information
Give attendees one place for sessions, locations and practical details.
Live polls & Q&A
Make presentations interactive with audience voting, questions and live feedback.
Moderated photos
Let attendees share event photos, with approval before they appear in the gallery.
Targeted notifications
Send updates to everyone or selected attendee groups.
Multi-event workspace
Manage several events and share event access with your team.
Your proposal specifies the app features, customisation and support included for your event.
Delivery
From sponsor idea to event experience.
Define the activation
We agree on the interactive format, sponsor placements, app features and reporting scope.
Brand and configure
We prepare your event in Lura, apply your branding and sponsor placements, and configure the agreed experience and content.
Launch your event
Attendees use your event inside Lura. We provide the launch and event support agreed in your proposal.
Who does what
Your team packages and sells the sponsorships. Lura supplies the platform and creates the agreed branded experience.
Timing
We agree the production schedule around your event date, the customisation you need and the content you already have ready.
Pricing
Every event receives a scoped quotation covering the agreed app features, customisation, experience and support.
Questions
Before you ask us for a quote.
Do attendees have to download something?
Yes. The attendee experience is a native iOS and Android app, installed from the App Store or Google Play. The demo on this page is a web build, made so you can try the mechanic without installing anything.
Is our branding a separate app in the App Store?
No. Your branding is applied to your event inside the Lura app — the identity, colours and sponsor placements attendees see are yours. It is not a separate white-label listing published under your own developer account.
What reporting do we get?
The game records scores, play duration and badges earned. We agree how those metrics can be shared before production. They describe gameplay, not verified sponsor leads or sales attributable to a sponsor.
We already have an event app. Can the game plug into it?
That is assessed per setup. Some platforms can host an external experience and some cannot, and it depends on what your provider allows. There is no universal integration — send us what you are running and we will look at it.
Who sells the sponsorship?
You do, or your agency does. We are the people who build and brand the thing being sold.
What does it cost?
We prepare a scoped quote based on event size, game and app customisation, and the support you need. Share your event details to get a proposal.
Data
Data protection for your event.
Discuss your privacy requirements with our team, including data handling, hosting and Data Processing Agreements (DPAs).
Discuss data protectionEnquiry
Discuss your event.
Tell us about your event. We’ll discuss the app, the interactive experience and a scoped proposal.
Or write to us directly: enterprise@luraapp.it
Thanks — your enquiry is received.
We have your event details and will reply to the email address you provided.